Management Principles

Our Management Principles

Lotte Management Policy is a collection of principles and business insights which forms the
basis of our business strategy to determine “what, why and how to do.”

TRANSPARENT
MANAGEMENT

We believe in transparent and
honest management which
fulfills its social duties and
responsibilities. We establish
systems that our stakeholders
can understand clearly and
disclose information of the
company correctly and
transparently

STRENGTHENING CORE
COMPETENCIES

We aim to strengthen our core
competencies in the main
business and expand its scope to
related businesses in order to
create synergy. It is our passion to
be the best in the industry by
enhancing our core competencies
through continuous learning.

VALUE-BASED
MANAGEMENT

Our talented team delivers
quality products to our
customers which creates
higher value and sustains
profitability.

ON-SITE
MANAGEMENT

We believe in accurate evaluation
and quick decision making. We
evaluate the business progress
through direct communication in
the field with customers,
executives and partner companies,
and include their ideas and
suggestions in our strategy.